- The World Cup will take place in Qatar from November 20 to December 18 – a time of year when TV shows fill up on movies, series, new shows and other highlights.
- Have all those premieres canceled this year?
- We asked the big TV stations.
This World Cup has it all. Not only because of allegations of corruption at the Qatar Prize, the controversial venue and an unusual history in the run-up to Christmas. The number of games in a short time also broke records: 64 games in just 29 days.
There are only six rest days between the opening game on Sunday 20 November (5 pm) and the final on Sunday 18 December (4 pm) – basically towards the end of the tournament. Between November 20 and December 6, the ball did not rest for a day. However, games usually end a little before 10pm. Only extensions and kicks can throw a wrench in the works for TV planners – from the knockout stage onwards.
However, one thing is clear: the most prominent films, series, shows, talks, and other programs outside of football will struggle during this time. What formats do the major broadcasters want to send in the race against ‘King Football’? What programs will be postponed or will not start before or during the World Cup?
When does the ball roll exactly?
In order to find out which broadcast times are still “free”, you need to know the schedule of World Cup matches. In short, it looks like this: in the group stage (Sunday, 20 November to Friday, 2 December), which lasts only 13 days for the first time in the history of the World Cup, there are a whopping four matches per day except for the first two days instead of. It starts at 11 am. Other possible kick-off times are: 2pm, 4pm, 5pm and 8pm.
Immediately after the group stage, the Round of 16 will take place from Saturday 3 December to Tuesday 6 December (kickoff: 4pm and 8pm). This will be followed by two days off on Monday, December 7 and Tuesday, December 8. The quarter-final matches will take place on Friday 9 December and Saturday 10 December (4 pm and 8 pm). This will be followed by two more days of rest before the semi-final matches take place on Tuesday 13 December and Wednesday 14 December (8pm). The World Cup Final will take place on Sunday, December 18th at 4pm.
When does the German national team play?
Logically, only the group stage is certain: Germany will start the tournament against Japan on Wednesday 23 November at 2 pm. The first match against Spain is more staff friendly: Sunday, November 27, at 8 pm. The group final match against Costa Rica will take place on Thursday 1 December at 8pm.
The time difference between Germany and Qatar is minus two hours. So, the local time of the games is always 2 hours ahead of our time. If Germany wins their group, they will play in the Round of 16 on Monday, December 5th, at 4pm. If you’re second in the group, the round of 16 will be played exactly one day later: Tuesday, December 6, at 4 p.m.
Why do broadcasters have a problem…
Broadcasters, especially the full-service linear channels, find themselves in trouble during the World Cup. On the one hand, in the run-up to Christmas, when it’s cold and dark outside, one would expect a light-filled program. Until now, the major football tournaments are always held in the summer. It wasn’t noticeable that they were mostly reruns against live football. Many of the far-flung movie shows and series, like “Tatort,” are on summer vacation anyway.
Two other aspects must be considered: First, the World Cup is politically controversial, which is why broadcasters have a certain obligation to offer alternatives. Alternatives for those who boycotted the big event from Qatar entirely, only sporadically attend the tournament or simply cannot cope with the new ‘World Cup season’.
Finally, the rapidly growing importance of nonlinear television comes into play. All broadcasters now make extensive use of media libraries or (in-house) streaming services where high-quality fiction and the like can also be used outside of seasons. For example, from 10 pm or 10:30 pm when the ball is at rest in the principality. We spoke to ARD, ZDF, RTL, ProSiebenSat.1 Group, and Amazon as a pure stream representative to find out what broadcasters are planning during the World Cup in Qatar.
The first: two or three new “crime scenes” during the World Cup?
“One thing is for sure, there will be an attractive range of programming on Channel One during the World Cup,” said ARD spokesperson Burchard Röver. He reveals that there will be a “Tatort” premiere later that evening on November 20 – the day of the opening game (5pm). Also a two-part TV movie”
A spokesperson for ARD Röver continues: “Even the series early in the evening program will continue with the first broadcast. In the main round, ie from the round of 16, there are currently fewer first broadcasts on match days than usual due to the shorter game distribution.”
The “crime scene” may not have been determined on Sunday of November 27. However, given that Germany will play Spain on ZDF at 8pm on November 27, one can confidently assume that there will be a repeat of the crime thriller on Channel One that evening. When it comes to “crime scenes”, Sundays December 4 (round of 16), December 11 (play-free) and December 18 (the final, but already at 4 pm) are left.
Thriller on the occasion of the 20th anniversary of the service of “Tattourt” detective Charlotte Lindholm, about suspicious men of “immigrant origins”. The model was a real case that made headlines.
Part of the first Tuesday evening series (currently: “Die Kanzlei”, “In aller Freundlich”) will also be broadcast during the World Cup. Like other full software, Das Erste also refers to its own media library. Borchard Rover: “The ARD Media Center regularly presents its highlights. Thrilling documentaries and engaging series will also be released there during the World Cup. In addition, the ARD Media Center offers a large stock of films, series and documentaries, with football fans unable to Pass the sports weeks easily.
ZDF: Nothing new in the round of 16
ZDF is less specific – apart from ARD, it is the only complete software available for free that shows a lot of live football during World Cup weeks. However, premieres for the imagination aren’t taken away here either, as a ZDF spokesperson reveals: “ZDF pursues the goal of offering an attractive range of programs typical in the busy season and in the lead-up to the holidays. That’s why we shine during the group stage and during matches without German participation, and this also applies to the series and series that were shown the previous evening. ”
However, one can assume that from the 5th of December until the end of peak days, there will be no new content on ZDF. “From the round of 16, the games will be distributed among the rights holders in a short time. For this reason, it is planned to repeat the games.” ZDF also stands for Media Library. “At ZDFmediathek, an engaging and integrated World Cup program across genres has been planned: In the fictional region, this includes series such as ‘Alex Rider 2’ and ‘L’Opéra’ as well as Christmas films and several new documentaries.”
ProSieben / SAT.1: “Celebrity Big Brother” after the games
ProSiebenSat.1 Group does not show live football from Qatar and is therefore quite interested in football issues. “In particular, the planning of the SAT.1 program follows the stipulation: If the ball doesn’t roll, we want to invite viewers,” says Christophe Querver, a spokesperson for Sat.1 and ProSieben. “SAT.1 begins with the anniversary of the ‘Promi Big Brother’ season so for the time. The first is not in the summer.”
However, one tries to avoid the times of live matches here as well. “‘Celebrity Big Brother’ lights a campfire in front of the TV every evening. That’s why we whistle live every day at 10:15 p.m. – when the World Cup matches are over. Plus, we’re showing new episodes of ‘Brett-DerTalk’ at Afternoon and in “My Husband Can” Eve.
On the other hand, ProSieben gets sporty, albeit with an egg-shaped ball, for example, the station shows two NFL games every Sunday. “In December — shortly before the World Cup final,” Cofferer said, “the Utopal Television World Championships will return.” However, some programs will also stop here during the World Cup: “TV total” and “Zervakis & Opdenhövel”, for example. Others have been delayed for a few weeks: “The Voice of Gernany” started earlier because of the World Cup, but “Go all the way” comes a little later.
RTL: No “professional programming” during live matches
It’s rather covered in regards to the World Cup program on RTL, which also doesn’t show any games. Henning Tewes, COO Program Affairs & Multichannel, notes that specific programs cannot be discussed at this time due to the long lead time.
However, he also envisions that live games are more likely to be replicated: “We are investing heavily in expanding our content business and offering our audience an engaging program on all channels throughout the year – including during World Cup programming with a large audience that doesn’t clash with World Cup matches. attractive.”
Amazon: offensive German series during the World Cup
As an example of streaming providers’ strategy, we also asked about Amazon’s “program” during the World Cup. Here you can see a clear difference from linear software providers. Since the “streamers” do not have to monitor the times of the “live” and you can sit with all the shows in the “slot machines” that are not playing, the German unit of the American group wants to draw attention to itself with an offensive streak, especially during the World Cup.
“Our young viewers in particular always have an appetite for something new and will also be looking for new series and movies about the World Cup matches,” says Caspar Pflüger, Director of DACH, Prime Video. “So we are starting one in November, offering a series of programs in young German formats. It offers viewers a new feature that is produced in Germany almost every week.”
It starts on November 11 with the second season of the fictitious movie “Die Discounter”, on November 18 Amazon will show the young love movie “Sachertorte”, on November 30 the comedy series “Love Addicts” with Annette Frier and on December 9 will be the feast. The series “Peaceful Christmas”.
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