Media Quality, EqualVoice, Tschugger | Media Week

Bettina Buser

The Good, the Bad and the Ugly XCVI

The Good Do Good: Improving the Quality of Swiss Media

Good news from the research: “Swiss media quality has improved,” Vogue Research Director Daniel Vogler said in the presentation of the 2022 Media Quality Ranking. The good news continued: Most news programs on radio and television were able to improve their quality. Most dailies and online newspapers have improved in three of the four dimensions of quality. All Sunday newspapers and magazines achieved an overall quality score above the 2020 ranking. All tabloids and general newspapers have increased the quality of their reporting in the past two years.

So there is reason to be happy. Of course you can still ask questions. Is media quality now getting worse again because advances in ‘fit’ and ‘ranking performance’ characteristics were mainly related to the corona reports? Can science also determine quality loss caused by media concentration? Is it sufficient for a qualified statement if those who only use it “occasional” also rate the quality of the medium in the audience survey? Shouldn’t the diversity of topics also be considered at the regional level rather than just at the national level? Why did no one from New Zealand at the MQR Media Conference get first prize in the “dailies and online” category?

what the hell. Let’s enjoy – with NZZ, the other category winners* (WOZ, Watson, “Echo der Zeit”) and everyone else – the good news of media and journalism. The next bad news is sure to come.

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Young journalists are now registered for the Diploma in Journalism at MAZ. Continuous transfer of what has been learned between courses at MAZ and practice on the job ensures a high level of learning success.

The Bad – Doesn’t Matter: Ringier’s EqualVoice Without Care

Equality is important. And the Ringier EqualVoice initiative is definitely a good thing. This would make women more visible in the media and appear more frequently in texts.

But one can also stumble with such anxiety. or get lost. Recently an article about architect Tyla Theos appeared on, and in “Handelzeitung”. He reported on Theo’s work and successes, on gender equality in architecture and aligns well with EqualVoice. Square indicates initiative.

Only: The article was powered by Land Roar content, written by Ringier Brand Studio. In the video for Blake’s article, Theos is seated in a rover, a picture in the Handelzeitung shows the new Range Rover in front of a building designed by Theos.

Ringier complied with all bids for Sponsored Content and made everything clear. There is nothing to complain about. But the combination of “we’re committed to equality” and “we let the automaker pay for it for us” is a smack.

Isn’t it difficult to get sponsorship through EqualVoice activities? “Because we’re finding that more and more clients want to position themselves in terms of gender equality and also want to campaign specifically for that,” Blick Group media spokesperson Daniel Riedel answers. and: “We carefully select our partners based on various aspects and ensure that they comply with the principles of the EqualVoice Initiative.”

The taste remains.

The Ugly – It Hurts: Wait Longer for ‘Tschugger 2’

he is back! There are new stories about Bax, the coolest cop in Valais – after all, he once arrested Bernard Rapaz! – About Butterfly, Permain, Valmira and the whole band. The second season of “Tschugger” has finally been shown since Thursday… on Sky Show pay. On the other hand, “Tschugger 2” will be shown at Fernsehen SRF from December 18, three months after its premiere.

why? It’s about funding: According to Baptiste Blanche, head of novels at SRF, the two seasons were mostly funded by SRF, in addition to subsidies, funds for the production company and Sky’s involvement: “Sky’s share of funding in season two is much higher than in season one. , which explains the three-month pre-exclusivity of Sky “, Baptiste Blanche, head of literature at SRF, answers MEDIENWOCHE’s question. According to Blanche, the production of the first season cost about 3 million francs, while the second season cost 3.4 million francs. Revealing what the “significantly higher” share of Sky looked like.

Unfortunately, the wait time for “Tschugger 2” cannot be exceeded by watching “Tschugger 1” again on SRF. “Tschugger 1” cannot be found on Play SRF nor on Play Suisse. “Both seasons can be watched exclusively on Sky during the exclusive pre-show,” says SRF. For Serafe payers, that means until December: no “Tschugger” at all.

SRF worked with the streaming service for the first time for “Tschugger”. We wish you better luck in the next cooperation negotiation.

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