Xperi wants to launch the TiVo OS TV operating system in Europe. The first partner is Vestel, which is presenting the system alongside Xperi at IFA in Berlin.
This development is particularly interesting because the growing number of streaming services is making it increasingly difficult for individual TV manufacturers to maintain their TV platform. After all, this is about creating an attractive user interface. The TV manufacturer must convince the services to support the system. Panasonic showed what delays could happen: The company only launched a Disney+ TV app on its devices in September 2021 — more than a year after launching the service in Germany.
All this makes joint solutions among manufacturers such as Android TV, Fire OS and Roku OS currently particularly interesting for small TV manufacturers, while LG and Samsung continue to rely on their own solutions. According to its own data, Xperi assumes that there is still room for a fifth system on the market.
At first glance, it is noticeable that TiVo OS gives the TV manufacturer the opportunity to put its branding on the start page. According to Xperi, this is an important point for TV manufacturers, who will be completely sidelined when using Android TV and Fire OS.
The interface itself looks very clean, which pleases users who, for example, do not find anything to like in the somewhat overburdened Fire OS. In line with this approach, the user can select the services he subscribes to so that no advertisement is shown for the content he cannot access. Interesting for Amazon Prime subscribers: In Settings, you can only set which movies and series are included in Amazon Prime Video at no additional cost to be shown. Therefore, purchase and rental addresses are not displayed.
ready for questions
Voice control turns out to be particularly interesting during the demo, as TiVo OS offers a number of features not available, or not nearly as much, as competing products. One point here is the queries: if, for example, you show a selection with action bars with “Show action movies”, you can limit the search result to movies with one actor with “Only movies with Sylvester Stallone”. Further filtering is possible with a command like “Only movies from the 2000s”. Similarly, you can immediately say: “Show me action films from the 2000s with Sylvester Stallone.”
The basis for the requests is the metadata that Xperi has collected over the past few years. TiVo originally started in the United States as a recording system that automatically records TV programs according to user preferences. Until then, metadata about movies, series, documentaries, and shows formed the basis of the work. How extensive is the recorded data by the fact that Tivo OS is also able to start movies based on well-known sayings such as “Hasta la vista, Baby!” or “Let it go” or “Show me the Money!” To determine.
It is not yet known in which European countries TiVo OS will be launched as a first step. According to Xperi, they only want to start in a country when they can guarantee a good user experience – that is, when the most important services are available across the platform.
The American company Roku, well-known for its streaming operators, already announced at the beginning of IFA that it would bring its Roku OS TV platform to Germany – initially on TVs from manufacturers TCL and Metz.