Fight alongside Winito

The summer of my childhood was filled with the constant smoking (and way too expensive for pocket money) of empty cartridges and their smell, which promised adventure and turned the skin between thumb and forefinger into a reddish-gray. We ran screaming through the lawns of Hamburg’s new residential estate and dreamed the dreams of young men (the girls weren’t welcome) of the battles between the northern and southern states (“Blue” wore a nice uniform) and imitated the skills of gunman John Wayne, whose movie he let us – an exception Big – seeing the end of the night before. On the meadow stood blue, but above all the rickety Quelle-Versand Indian tents with supports made of thin bamboo, which fell as soon as he set foot in them. Sometimes I wear my colorful Indian feather headdress, black wig and my finest gold tin ornaments, and shout this unique “Uauauauu” across the yard. Then Mr. Fransen shouted “Silence!” from the second floor. The Indians were adorable, smart, and spoke strange but wise words… which you had to think carefully so as not to look a fool in front of your friends.

is over. In times of sensitive postmodern enlightenment, everything about the aforementioned memories led at best to a frown, and at worst to a complaint of child endangerment, for the following reasons:

  • Blanks = war education + poisons
  • War games = lack of empathy
  • TV Movies = Suitable for Kids (FSK)?
  • Tents = Not TÜV . Tested
  • Indian games = cultural appropriation

So Winito got it: there was no grazing shot, but straight to the heart. And that’s after more than obvious colonial bias structures previously identified with Astrid Lindgren, Jim Patton and Lucas Motor Driver. In short: my childhood lightness, calculated in an instructive and meticulous manner and finally dispensed with successfully. After a digital expression of indignation, the famous Ravensburger Verlag pulled the “Winnetou Book”. Now there will be many reasons. Management and employees must evaluate the pros and cons before arriving at this conclusion.

Just don’t have a culture

Publisher pulls book: Ravensburger lets Winnetou die a second time

Be it Winnetou, Jim Button, or Pippi Longstocking. These are stories: modern fairy tales. Fairy tales use familiar fantasy worlds and patterns. Fairy tales are fairy tales because they present essential aspects of life in a tangible way that is accessible and understandable to all people (even children). They point to the big existential questions that may remain mysterious to children, but which do exist and give “big feelings” a framework and a reason. Love, friendship, anger, sadness, pride, jealousy – the values, emotional and existential realms that make people human. Enables identification or spacing. Social life is only possible if we learn feelings and can (safely) visualize examples.

Fairy tales, classics, and modern stories (this is called storytelling nowadays) give these supportive feelings a stage in which to practice dealing with them. Therefore, all stories, without exception, are always generalized and stereotyped. While science deliberately underestimates personality and individuality, literature uses example, the proverb, in order to achieve the identification and consideration of a personal point of view. Imagine reading bedtime stories from science papers to your kids in the evening…

What is happening now is the beginning of the end of the novel, it is the beginning of the end of confidence in (the young man’s) ability to think and judge. According to the logic of the Modern Enlightenment, my wild childhood experiences were supposed to lead me to violent robberies and looting on the streets of Hamburg’s new development districts. The opposite was true: only ten years later, I was a conscientious objector, preferring to shout “No blood for oil” to the US Consulate General (pardon the sins of youth: youth is wasted on youth…).

It is only logical to think that one should protect man from evil by examining every word and activity for the right attitude of mind. It is the image of a human that squeezes stimulus and reaction into a perfectly predictable logic: if you see an A, you become an A. However: people are not machines. People have a remarkable ability to develop something of their own from what they see – sometimes it becomes an A, a C or a D – an individual’s incapacity in the sense of supervised thinking demonstrates the view of the world that believes that everything can and should be controlled. The global climate peaks on retail shelves for handpicked guests on political talk shows because the individual is too incapable or too weak to draw the right conclusions.

Thus the (very German) belief in having and being able to control everything attacks even my good old friend Winito, who does not devalue anyone, but on the contrary celebrates the (continually fading) diversity of the world in all its vagueness . magnificence. The Quiet Battle of Winnetou is also the struggle to preserve imagination and identity as the basis of all social life – ever since people were telling stories. A world is a world: with errors, misunderstandings, and problems. With uncertainty and disaster. world only.

next please

After Winito, the collective now haunts presenter Frank Bushman

And what does it actually say about teamwork when every statement, every activity, and every creative solution is first checked to see if it is malicious or insensitive. This is the image of a human being that feeds on gloom, distance and coldness. The social life is completed aseptically sterile, meticulous and disinfectant guaranteed.

why all that? Why does a famous publisher that has so far celebrated fiction embark on these solutions? There will be individual reasons that can only be speculated on. Structural logic is crucial: companies see themselves more and more as social actors. Lufthansa saves love and no longer takes people from the ground up, Edica sells much more than cream cheese, servlet sausage and grated Parmesan cheese, but above all humanity, and the German auto industry does not sell cars, as a marketing manager recently reported, but mobility. The advertising professional calls this “value added”.

The idea behind this is reasonable: As we live in a world of abundance and millions of possibilities, products and services are becoming more and more interchangeable, it is important to “charge” products emotionally, to associate them with additional psychological benefit. In the ’80s and ’90s, these were fairly normal “values” like “joy” or “luxury” or “fun” – but because thousands of brands were dealing with two handfuls of “values”, so interchangeability was put in place Here, too, socio-political tasks have moved into the domain of airlines, cheese factories, nail manufacturers, well fillers, meat-processing plants, home cleaning suppliers, and cookie and brine companies, to name a few.

Brands became not only political, but also moral: it was necessary to show a sense of responsibility for tolerance, diversity and sustainability. Missions and visions have been written and laid out, some aiming for nothing less than a “better world” – while in reality producing extremely solid gadget technology, reliable toilet paper or refreshing shower heads. Then quite a few company managers reported behind closed doors that these issues would be dealt with above all in relation to hiring young and committed employees (usually responsible for marketing in the company and thus crucially shaping the public image).

Ein in den letzten Jahren besonders gern herangezogenes Feld „gesellschaftlichen Engagements“ ist beispielsweise die Thematisierung von „bunten Kampagnen“: McDonald’s verkauft „bunte Gemüsesticks“ aus Süterüßinteoffel Stickint ufse undse bästeoffel) Community”!

reading time

Tichy’s Insight – This is how the printed magazine comes to you

The use of rainbow flags and flags is now considered “good manners” by many companies. “Reporting” is synonymous with a sign that demonstrates the global character and therefore the innovative spirit of the company (externally and internally) in a very cost-effective manner. Until now, the priority was that “professional and private” life – due to good historical experiences – separated from each other, and now the company is aggressively interfering in societal spheres, because “goodness” is being promoted. This should be mentioned first and not immediately judged. It’s curious that the idea of ​​”life-work balance” is a big topic on carpeted corporate floors.

Much before “solidarity” down to french fries, even industry magazines wondered: Is it about honest commitment or, in the case of McDonald’s, about so-called “pinkwashing”, i.e. exploiting supposed social trends in order to achieve short-term interest? Regardless of the answer, the fundamental question remains: What is the corporate self-image in times of management’s phrase “economic transformation”? The fact that corporations have an indisputable social responsibility was already described in 1927 in Wallace Dunham’s book The Social Importance of Business.

At that time and in the decades that followed, the scope of corporate responsibility was related to the immediate environment: it was necessary to operate economically, to create a basis for profits, to be successful as an entrepreneur and the workforce, to pay decent wages and meet the requirements of others to create benefits (apartments, holiday homes, support family) and – very ordinary – to create markets. As the saying goes: Cars don’t buy cars. Many successful European companies have described this concrete action on the realities of people’s lives. This model found success in the West German social market economy (and in other European national economies). Corporations funded state functions through (social) contributions and appropriate taxes (as opposed to exacting tax avoidance models).

Today, on the other hand, corporate “social responsibility” is moving to a symbolic level. Creative ideas and solutions bring out the “situation”. An attitude that mostly corresponds to the realities of the educated elite, with the architecture of old stucco buildings, organic stores, Veja sneakers and Patagonian T-shirts, plus weekly street food markets in trendy urban areas. The basis on which companies believe they have expertise on issues outside of their performance remains a mystery. Slogans and quick solidarity ads are announced (“We stand with …”) and the name of the products is temporarily changed – Winito, this ancient moral horse, has become a victim of worldly morals. Yet it is an example of intercultural solidarity. Already forgot? Winito and Old Strande were brothers by blood.


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