He caused a panic with his crazy ads

Roland Emmerich is the maestro in the disaster genre and in 2009 he presented his most powerful work: 2012. The cost of Destruction Orgy amounted to $200 million and became Emmerich’s most successful film with revenues of nearly $800 million. The advertising campaign, which was completely out of control, played a huge role in the success. We will go into more detail about this in the article.

  • 2012 is playing today at 10 PM on ZDFNeo
  • Repeat will follow on July 17 at midnight

In short, that’s what the 2012 disaster movie is all about

2012 – Trailer for the movie (German) HD


In 2009, senior politicians in the G8 countries received a message that In 2012 the earth will endThis is a fact that has been proven by numerous research results. Heads of government immediately order the construction of ships, from which enough people and animals can be saved to ensure the survival of humanity. But by no means everyone will survive – at least not the poor part of the population.

This part of the world’s population in the film is represented by John Cusack and his patchwork family, who make their way through the chaos of disaster to the ark that saves them.

The strange ad campaign of 2012 sparked fear

The theory that the world would end in 2012 was being circulated as an urban legend in the 2000s. The basis was the Mayan calendar, which will end in 2012 – a clear supposed indication that the last hour of planet Earth struck in the same year. Which of course didn’t happen. 2012 uses the foretold year of doom as the title of a movie. But the exploitation of the collective anxiety surrounding the Mayan myth did not end here.

The first trailer of 2012 Ended by asking viewers “Find out the truth”. You should search the Internet for the term “2012”. Whoever did this came across, among other things, presumably A native website which no longer exists today. There you can apply to lottery register, who distributes tickets to the ship of salvation as depicted in the movie. Of course there were no tickets, just like the apocalypse in 2012, obviously. The site was a gimmick.

2012 ad scares teenagers

This marketing campaign fell on fertile ground of course, and because it supported conspiracy novels seriously discussing the 2012 scenario, it was dated around that time. guardians severely criticized. The criticism was completely appropriate. Because like that does not depend on Reported in 2009, prior to the 2012 theatrical release Thousands of concerned messages to NASA.

Dr. Dan David Morrison, an astronomer at NASA, posted the website, which gave no indication that it was fake or a joke:

She looks very professional. Describes an organization that has been around for 30 years consisting of international scholars, businessmen, and government officials who have found that There is a 94 percent chance that the world will end in 2012. All made up, pure imagination. But some people seem to take it seriously.

and if you were He truly believes in the inevitable end of the world within three yearsThen you get one thing above all: fear.

Teens wrote to me saying they were contemplating suicide because they didn’t want to see the end of the world. Lying on the Internet and scaring children to make money is morally wrong.

At the end of the day, the campaign was still a joke that had no malicious intent and was primarily intended to draw attention to the film in a playful way. However, in retrospect, a break of any kind was fitting.

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