Anyone who wants to watch blockbuster Hollywood movies on line TV usually does so on ProSieben. However, this will only be possible in the future to a much lesser degree. The broadcaster would like to change the prime time layout.
Sunday evening is actually ProSieben’s big cinema time. The announcer is known for never missing the first TV shows of American films. Whether it’s Fantastic Animal Beings, Avengers, or the new Tarantino movie — on German Linear TV, all of these movies were first seen on ProSieben in prime time at 8:15 p.m. on Sunday. But that cinematic feeling on the couch at home should end soon. Because ProSieben announced some changes
No more blockbuster movies at ProSieben?
Sunday is one of the most important days to watch TV, and prime time is so named because that’s exactly what it is – the best time for movies, shows, and series. It is no wonder that the German television company “Taratort” has been operating in this slot for decades in the first place. But as ProSieben President Daniel Rosman revealed in an interview with DWDL, the broadcaster wants to change its position at this important time period.
“We part with the blockbuster Sunday night on ProSieben,” says Roseman in no uncertain terms. “ProSieben does not do without Hollywood. American licensing will always have an important role in our networks. But on another peak evening of the week, we have to and we want to do without feature films.” Hollywood content will not completely disappear from the station, but it will be shown in a lower quality in the future. But why did the announcer decide to take this step?
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ProSieben wants a new program on Sunday evening
In the future, in-house productions will replace big Hollywood productions. Perhaps these are primarily TV shows.
“We want to extend the feel of the weekend in the new show. It’s about formulas that love to be a window into the world and serve the desire for adventure and escape from reality with fun and games. A great experience with travel celebrities that I can witness from the comfort of my home.”
Daniel Rosman, DWDL
A total of 52 Sundays per year are available for this. According to Rosemann, fictional literature, also coming from Germany, should play a much smaller role in the future. “Spreading out in one series or movie from time to time – that’s not a strategy. We have to be convinced that we can build a fantasy spread into the show with different fabrics. We’re a bit far from that at the moment.”
These shows are intended to replace ProSieben’s blockbuster movies
As part of the “Screenforce Days”, ProSieben is now more specific. On the other hand, blockbuster films will be shown on Sunday evenings mainly on the relevant station Saturday 1. On the other hand, the first four self-produced shows that will replace them have been identified. Rosman called the fall the time window, possibly from October.
“Country Duelle” is the provisional name for one of ProSieben’s announced projects. Celebrities have to solve quests while switching live in four different countries. In the end, the audience decides the winner. Rosman also spoke about another project called Mission: Job Unknown. In this form, stars like Sven Hannawald and Mario Basler have to face a variety of jobs in faraway countries, as lifeguards.
On the other hand, in “Local Hero”, celebrities have to confront interesting and strange traditions into strange customs. Another show called The World’s Most Dangerous Road is also in the pipeline. Thus ProSieben confirms the already announced path taken away from blockbuster films towards self-produced reality formats.
In addition to these new broadcast projects, well-known programs such as “Who Steals the Show?” will continue. or “fencing around the world”. If needed, ProSieben can also prominently place these shows on Sunday evenings during peak times. But why did the announcer decide to take this step?
These are the reasons for the change
In general, the big titles no longer bring the good numbers they used to. In addition, the Corona pandemic has significantly limited supplies from Hollywood. Since most films are shown on television about two years after they open in cinemas, this influence has changed somewhat, but is now a particularly strong one. “In the near future there won’t be any new movies that will please us,” says Roseman.
The broadcaster chief also mentions competition from streaming services like Netflix, Amazon Prime Video, Disney + and Co. Big Hollywood productions in particular often appear on broadcast platforms before their TV premieres. A large part of the target group does not have to wait for line TV to watch these productions. If you stay with Marvel’s “Avengers” example: the studio is now owned by Disney, so it makes sense that Disney+ has access to new titles in the series before anyone else.
Incidentally, not only ProSieben was affected, the density of US blockbuster primetime films also dropped significantly on RTL+. It is not yet known when the final switch to this new concept will occur, nor to what extent the change could affect Joyn’s streaming service.