After the economic pressure of the BDS movement on Israel failed, it resorted to unfair and slanderous means, which were strongly rejected by the companies involved.
It is said that the anti-Israel BDS campaign, which is largely supported by Palestinian terrorist organizations such as Fatah, Hamas, the Popular Front for the Liberation of Palestine, the Democratic Front for the Liberation of Palestine and Islamic Jihad, aims to destroy the State of Israel through boycotts of people and goods. It is based on three main strategies: the academic boycott, the sports and artist boycott, and the economic boycott. The boycott movement has been particularly successful in the first area, ie in winning over professors and students at most North American universities to anti-Israel resolutions and in creating a climate of fear among Jewish students there.
As far as boycotts of athletes and artists are concerned, supporters of the boycott movement are at least seen as a constant nuisance and destroyer of the lives of some Palestinian musicians. However, the utter failure is the call for an economic boycott. Nobody is boycotting Israeli products, not even the BDS activists themselves, and if there is someone under the rock who is constantly abstaining from everything that comes from Israel, that has been kept hidden from the rest of the world until now.
BDS False Successes
To distract from this failure, BDS demagogues publish reports of fake successes. In 2010, for example, the German pro-BDS group spread the word Pax ChristiDeutsche Bank was so intimidated that they withdrew from an alleged stake in the Israeli armaments technology group Elbit . Systems Season. Wiltrud Rösch-Metzler, Federal President of Pax ChristiHe said:
“The end of participation in Elbit is a huge success. Deutsche Bank has assured us that it does not have a stake in Elbit. It has done its best to list many of the Bank’s international ethical standards and obligations and has emphasized how Elbit investments are violating them. This statement is a landmark position that should It directs German, European and other global financial institutions.”
But the bank’s headquarters in Frankfurt presented the facts somewhat differently: A press spokesman on the phone at the time told me that Deutsche Bank does not boycott Israeli companies and, for this reason alone, is not refraining from any one. elbit– The post was able to break up because there was no such thing.
The 50,000 shares involved (0.1% of all Elbit shares), which Rösch-Metzler and colleagues discovered in a mandatory notice from Deutsche Bank to the US Nasdaq, were held on behalf of a client. That’s what Deutsche Bank told Israel’s Jerusalem Post at the time, where you can read about. boycott success Pax Christi So it was an illusion.
Nobody wants to boycott Israel
Twelve years later, the BDS movement is still on a dry streak when it comes to economic boycotts. Nobody wants to boycott Israel. Calls for boycotts, such as those against kosher Israeli wine, have only led to consumers buying more and boycotts being ridiculed on social media.
So a new fake success is needed. For this, potential boycotts think they can use the fact that the American food company general mills Withdrawal from the Israeli (as well as European) dough trade. BDS activists have accused the company of producing in an “illegal settlement”.
What is meant is the Atarot commercial area between Jerusalem and Ramallah. Atarot settlement was established in 1914. In May 1948 it was looted and burned by Jordanian forces and the residents expelled.
Because general mills In Atarot, the dough that bears the name is made Pillsbury Sold (known in Germany as crack and bake), she had BDS groups like that American Friends Service Committee (AFSC) launched a campaign under the slogan “No dough for the crew” in it general mills He was asked to give up his position at Atarot. Now AFSC’s Noam Berry said:
“General Mills’ departure shows that public pressure works for even the largest companies.”
The BDS website says:
“Win! General Mills breaks with apartheid in Israel. General Mills announced yesterday that it has sold its stake in its joint venture in apartheid Israel, after several years of boycott pressure.”
This is correct general mills its 60 percent stake in the Israeli joint venture to the Israeli joint venture partner Boudan Holding It was sold out, according to a news release on May 31.
A completely different reason
That the sale has nothing to do with BDS pressure is a fantasy. Instead, the group justifies the move the company’s strategy took last year to ditch low-margin products that aren’t part of the core business, and to promote “global platforms,” which “include Mexican groceries, premium-quality ice cream, and snacks that belong.”
The announcement of the proposed sale followed the November 2021 announcement of general mills Advertise the sale of the dough business in Europe and then it makes sense: why should general mills From crack and bake Separate because the German business with croissants and pizza dough isn’t big enough from the point of view of the group’s headquarters in Minneapolis, but stick with the much smaller Israeli counterpart?
In the meantime general mills Reaction to the story from the BDS hearsay mill. Compared with the Jewish insiders The company announced:
We have explained the global business strategy behind this decision. Any claims made by others who take credit for this decision are false. We continue to sell our products in Israel and look forward to continuing to serve Israeli consumers with our other brands.”
What would the Israeli boycotters change about their filming now? nothing. They stuck to their story. They should cling to imagined successes because there is nothing else to cling to.
One can associate the story with the thought: what would have actually happened if general mills I already succumbed to the pressure of BDS – and decided to close the factory in the Atarot Industrial Park Close? A large percentage of the workers there are Arab men and women who come to work from the Palestinian territories. There they would be paid much less if they could find work at all.
Closing the factory would plunge many Palestinian families who depended on working there into existential misery. As with the well-known Sodastream case, it has been shown once again that the BDS campaign has absolutely no interest in the welfare of Palestinians.
This post first appeared on Mena-Watch.