Live Some people may have heard the name, but many of them may not have held a Vivo smartphone in their hands. On the other hand, this is not surprising, after all, devices from the brand have been available only in Germany for about a year and a half. On the other hand, Vivo is one of the biggest players in the world and has always been a problem for Apple. But one after another.
Vivo Communication Technology Co. Founded in 2009 in Dongguang, China. The company belongs to the technical group BBK Electronics, which includes other smartphone brands such as Oppo, Realme, OnePlus and Iqoo. In 2016, BBK was already the fifth largest smartphone manufacturer in the world with a share of about ten percent. In 2017, with a global market share of 15 percent, seven percent of which came from Vivo, even rising to number two. This has not changed in the last year either. With a total of 20.4 percent, divided by 10.2 percent for Vivo (4th place with 38.7 million mobile phones sold) and Oppo (5th place; 38.4 million), BBK was ahead of Apple (15.5%) and again the second largest manufacturer for smartphones worldwide behind Samsung (39 percent).
The FIFA World Cup in Russia was a breakthrough in Europe
Vivo has only been active in the European market since 2020. However, the company had already taken the first steps outside the borders of China in 2014, at that time with the destination Thailand. Vivo first caught the attention of a wider global audience in 2018. That year, the brand became the official smartphone partner of FIFA at the World Cup in Russia. As a result, Vivo ads have been the focus of every TV broadcast. And that Vivo really knows how the market share game works. This is evidenced by other forms of collaboration, such as Marvel Studios and the NBA.
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A collaboration that should also take Vivo smartphones to the top in the camera field is that with German flagship Zeiss. Among other things, Zeiss is a leader in eyeglass lenses, photo lenses and binoculars and has been developing mobile imaging technologies for premium smartphones together with Vivo since December 2020 as part of the Imaging Lab.
Technology and sustainability summit is poor
Vivo has just announced a flagship smartphone in China with the X80 Pro model. It is equipped with a V1+ imaging chip, which is said to enable “the performance and speed needed for advanced photo and video functions”. And the brand’s first foldable smartphone, which was also developed in collaboration with Zeiss, is also on the horizon. They’re particularly proud of the fact that the hinge, which is often a pre-determined unintended breaking point in foldable smartphones, survived the TÜV Rheinland marathon testing with 300,000 opening and closing motions without any faults.
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But the Vivo smartphones, which have been in the market for a while, also performed well in the tests. Connectivity rated the V21 5G as ‘good’ and saw the device as having ‘highest endurance’ and an ‘outstanding price-performance ratio’. The X60 Pro fared better, earning a “Very Good” rating and placing it well ahead of more expensive competitors such as the Samsung Galaxy Note 20 5G, Oppo Find X2 Pro or Sony Xperia Pro-I in the “Connect” leaderboard.
The 2017 Sustainability Report on smartphones, laptops and tablets by Greenpeace shows that things aren’t always easy with Vivo either. At the time, Vivo was only ranked 16th out of 17 companies evaluated.