In a complex analysis process, the analysts in our company evaluate Kraft Heinz based on a total of 8 evaluation criteria. All individual criteria result in a ‘buy’, ‘book’ or ‘sell’ rating. From this, the overall rating of the stake is calculated in the final overall rating.
1. Analyst Rating: 1 buy, 5 hold and 1 sell analyst rating available for Kraft Heinz over the past 12 months, which on average corresponds to a “Hold” rating. There are no analyst updates on Kraft Heinz from last month. The average price target for this stock based on analyst opinions is $40.86. From the last closing price ($36.3), the stock could rise by 12.55 percent, which is in line with the “Buy” recommendation. In the analyst’s view, Kraft Heinz stock receives an overall “buy” recommendation.
2. Industry comparison stock price: Kraft Heinz has performed 3.05 percent in the past twelve months. Similar stocks in the “food” industry rose by an average of 13.76 percent, a poor performance of 10.71 percent in the “Kraft Heinz” industry. The “Consumer Goods” sector achieved an average return of 20.45 percent over last year. Kraft Heinz was 17.4 percent below that average. Poor performance in industry and sector comparisons leads to a “sell” rating in this category.
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3. Dividends: Dividend yield is calculated from the dividends paid and the respective price. Kraft Heinz currently has a dividend yield of 3.71%. This return is slightly above the industry (“food”) average of 2.83%. With a difference of just 0.88 percentage points, this results in this classification as a “hold” in terms of dividends.
4. Technical Analysis: The average closing price of Kraft Heinz stock for the last 200 trading days is currently $37.64. The last closing price ($36.3) deviated by -3.56 percent, which corresponds to a “hold” rating from a technical point of view. Let’s look at the average from the last 50 trading days. This is currently $41, which is why the last closing price is lower than it (-11.46 percent). This means that based on this short-term analysis, Kraft Heinz has been rated differently, with the stock receiving a sell rating. The bottom line is that Kraft Heinz stock has a “hold” rating for its simple charting technique.
5. Investors: Over the past two weeks, Kraft Heinz has been rated as neutral by mostly private users on social media. This is the conclusion our editorial team came to when evaluating the various comments and requests to speak that addressed this value over the past two weeks. In contrast, positive topics related to value have been mostly discussed in the past few days. In summary, we believe investor sentiment at this level requires a hold rating. In addition, the editors also completely filtered the calculable signals and finally found 3 buy and 0 sell signals. We therefore assign a ‘buy’ recommendation to this assessment. Therefore, measuring investor sentiment generates an overall “buy” rating.
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6. Feelings and Buzz: Over the past few weeks, there has been an increase in positive comments about Kraft Heinz on social media. The measure of market participants’ mood was in green. Therefore, the stock receives a “buy” rating from the editors. Contribution density, or to put it simply, the frequency of contributions to a stock provides an indication of whether the company is currently in the focus of investor interest as much or as little. There has been more discussion about Kraft Heinz than usual, and there is also growing interest. This results in a “buy” rating. Overall, this stock gives a “buy” rating.
7. Relative Strength Index: The Relative Strength Index (also Relative Strength Index, abbreviated RSI) is used in technical analysis to assess whether a stock is overbought or oversold. As a result, overbought stocks are likely to see price reversals in the short term, while oversold stocks are likely to see price gains. For this point of analysis, we consider the 7-day and 25-day RSI of Kraft Heinz. First, the Relative Strength Index RSI7: it is currently at 80.82 points, which indicates that Kraft Heinz is in the overbought territory. This gives the security a “sell” rating on the seven-day RSI. The 25-day RSI fluctuates less in comparison. The RSI 25 comes in at 69.05, which means that Kraft Heinz is neither overbought nor oversold here, unlike RSI7. Therefore, the security is categorized differently as a “hold”. Together, this gives the Kraft Heinz security a “sell” rating in this section.
8. Core: The P/E (price-to-earnings ratio) is currently 14.21 and 67 percent below the industry (industry: food) average of 43.66. From today’s perspective, the stake is undervalued. As a result, Kraft Heinz has a buy rating at this level.
This gives the Kraft Heinz stake a “Hold” rating (when all eight factors evaluated) are considered.
Should Kraft Heinz Investors Sell Immediately? Or is it worth starting?
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