The BDS movement invents another success

After the economic pressure of the BDS movement on Israel failed, it resorted to unfair and slanderous means, which were strongly rejected by the companies involved.

It is said that the anti-Israel BDS campaign, which is largely supported by Palestinian terrorist organizations such as Fatah, Hamas, the Popular Front for the Liberation of Palestine, the Democratic Front for the Liberation of Palestine and Islamic Jihad, aims to destroy the State of Israel through boycotts of people and goods. It is based on three main strategies: the academic boycott, the sports and artist boycott, and the economic boycott.

The boycott movement was particularly successful in the first area, ie winning professors and students at most North American universities for anti-Israel resolutions and creating a climate of fear among Jewish students there.

In terms of boycotting athletes and artists, at least supporters of the boycott movement are seen as a nuisance over and over again, destroying the jobs of some Palestinian musicians.

However, the utter failure is the call for an economic boycott. Nobody is boycotting Israeli products, not even the boycott activists themselves, and if someone under the rock was constantly abstaining from everything that comes from Israel, that has been hidden from the rest of the world until now.

BDS are fake at that time…

To distract from this failure, BDS demagogues publish reports of fake successes. In 2010, for example, the German pro-BDS group Pax Christi praised it for intimidating Deutsche Bank so much that it gave up an alleged stake in Israeli defense technology group Elbit Systems. Wiltrud Rösch-Metzler, National Chair of Pax Christi, said at the time:

“The end of the class at Elbit is a huge success. Deutsche Bank assured us that it does not have a stake in Elbit. She has done her best to list the many international ethical standards and obligations that the Bank adheres to and has emphasized how Elbit Investments violates them. This statement is a historic position that should guide German, European and other global financial institutions.

The bank’s headquarters in Frankfurt presented the situation somewhat differently: a speaker on the phone told me at the time that Deutsche Bank was not boycotting Israeli companies and that it was not able to withdraw a stake in Elbit simply because such a stake did not exist at all.

The 50,000 shares involved (0.1% of all Elbit shares), which Rösch-Metzler and colleagues discovered in a mandatory notice from Deutsche Bank to the US Nasdaq, were held on behalf of a client. That’s what Deutsche Bank told Israel’s Jerusalem Post at the time, where you can read about. So the success of Bucks Christi County was fictitious.

… and today

Twelve years later. The BDS movement is still on a dry streak when it comes to economic boycotts. Nobody wants to boycott Israel. Calls for boycotts, such as those against kosher Israeli wine, have only led to consumers buying more and boycotts being ridiculed on social media.

So a new fake success is needed. Potential boycotters think they can take advantage of the fact that US food company General Mills is withdrawing from the Israeli (as well as European) dough trade. BDS activists have accused the company of producing in an “illegal settlement”.

What is meant is the Atarot commercial area between Jerusalem and Ramallah. Atarot colony was established in 1914. In May 1948 it was looted and burned by Jordanian forces and the residents expelled.

Since General Mills manufactures beaters in Atarot which are sold under the Pillsbury name (known in Germany as Knack & Back), BDS groups such as the American Friends Service Committee (AFSC) campaigned under the slogan “No to Hitting the Crew.” General Mills was asked to give up its Atarot position. Now AFSC’s Noam Berry said:

“General Mills’ departure shows that public pressure works for even the largest companies.”

The BDS website says:

“Win! General Mills breaks with apartheid in Israel. General Mills announced yesterday that it has sold its stake in its joint venture in apartheid Israel after several years of boycott (BDS) pressure.”

True, General Mills sold its 60 percent stake in the Israeli joint venture to the joint venture’s Israeli partner, Bodan Holdings, according to a May 31 press release.

Fake successes of the boycott

That the sale has nothing to do with “boycott pressure” is fiction. Instead, the group justifies the move the company’s strategy took last year to ditch low-margin products that aren’t part of the core business, and to promote “global platforms,” ​​which “include Mexican groceries, premium-quality ice cream, and snacks that belong.”

The announcement of the planned sale came after the sale of the dough business in Europe announced by General Mills in November 2021, and therefore makes sense: why General Mills should partner with Knack & Back, because the German business with croissants and pizza dough from the viewpoint of the group’s headquarters Not big enough in Minneapolis, but will it stick to the much smaller Israeli counterpart?

Meanwhile, General Mills has responded to the story from the BDS rumor mill. Compared with the Jewish insiders The company announced:

We have explained the global business strategy behind this decision. Any claims made by others who take credit for this decision are false. We continue to sell our products in Israel and look forward to continuing to serve Israeli consumers with our other brands.”

What would the Israeli boycotters change about their filming now? nothing. They stuck to their story. They should cling to imagined successes because there is nothing else to cling to.

One can relate the story to the idea: what would have happened if General Mills had already succumbed to the pressure of BDS – and decided to close the plant in the Atarot industrial zone Close? A large percentage of the workers there are Arab men and women who come to work from the Palestinian territories. There they would be paid much less if they could find work at all.

Closing the factory would plunge many Palestinian families who depended on working there into existential misery. As with the well-known Sodastream case, it has been shown once again that the BDS campaign has absolutely no interest in the welfare of Palestinians.

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