Strategic failure “is the concept these weeks. NATO countries agreed that Vladimir Putin should not be victorious, but should not be humiliated either. That is why Russia’s “strategic failure” has now become the goal of the West.
What does this war do to our thinking, what does this war do to political language? Let’s ask someone who might know, because Kevin Kunert is a normal political communicator, often boldly blunt, but has slowed down for months; He speaks softly and tweets less than he did before the war.
Defend the alliance
Or do they both have something to do with the office? He is now General Secretary and is no longer the Chairman of the Young Socialists Party, and the General Secretary has to explain Olaf Schultz about who is laughing at the President of Josu. “We’ve made an improvement,” says Kuhnert, which means the traffic light after the Great Alliance, “and now I also want to fight to ensure its success. My audience is now broader, no longer just a part of the audience, but the whole. Everything that is demanding and commanding in my political style is transforming.” Currently to the non-public space.”
And what does war do for political contacts?
“Words have a very different weight and are lit differently,” says Kuhnert. “They materialize in political consequences. And in a place where it’s a matter of life and death, we have nothing short of the show right now. That’s why I communicate differently in style and in tools.” I have abstained from commenting on current political issues via Twitter for months. I actually appreciate this direct medium, but at the moment it needs more space for deliberation and sorting.”
Google Street View drops bombs
Two things happen at the same time. This war is also being waged via TikTok and Twitter, screaming and loud, sound, light and aggravation becoming significant as there is death in eastern Ukraine. But since there have been mistakes for a long time, because the places from which Ukrainian politicians published photos and texts from which, supposedly unidentifiable, were bombed a little later in the era of Google Street View, the war also leads to caution.
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Kevin Kuehnert sits in his office in the Bundestag, the budget debate muted. He watches himself and others at a rhetorical turning point. “We’re in a whole new world of language and image,” Kuhnert says, “I’m suddenly dealing with terms I’m not at home with, and what’s happening now hasn’t already been politically drilled five times.”
[Klaus Brinkbäumer ist Programmdirektor des MDR in Leipzigs. Sie erreichen ihn unter Klaus.Brinkbaeumer@extern.tagesspiegel.de oder auf Twitter unter @Brinkbaeumer.]
In fact, Kuhnert likes a “free snout” speech similar to Gregor Geese or Regine Hildebrandt, and thus only carries a keyword to the pulpit, which is a scaffold, but does not carry fully-formulated sentences. He rarely, he says, has to talk about something he had never thought of, and that is why he sees his brain as a set of drawers which Kuhnert always opens depending on the place, occasion, length and content of the speech. Collect again. Something “attractive”, which has a local relevance and evokes feelings, should always be present.
The fear of not knowing what to do at the podium has faded over the years. “To make a lot of mistakes would be weakness, but admitting and explaining a mistake is not.” A politics that would not be willing and able to respond automatically “would be a little scary to me,” he finally said, “the jumble of finding the balance between relaxation and avoiding gross, realistic mistakes is what many of us are striving for at the moment.”