(extract from press release)
Hamburg International travel and lifestyle brand TUMI has teamed up with Razer, the world’s leading lifestyle brand for gamers, to reinterpret TUMI’s most popular limited edition products for gamers. The collaboration benefits from TUMI’s innovation, design excellence, and distinctive Razer aesthetics and branding, which are among the most recognized in the global gaming and esports communities.
To further TUMI’s commitment to the esports industry, four articles will be published on June 3 (17:00 CEST). Each product is co-branded with the Razer three-headed snake logo and green accents mixed with TUMI DNA.
The go-anywhere 15-inch laptop bag stores essential gamer accessories, while the Bozeman Sling bag is the perfect bag for storing cables, portable gaming gear, and more. Equipped with a padded laptop sleeve, the Finch Backpack is designed to carry heavy equipment. Players can also slide the additional bag wrap over the handle of the four international wheel (expandable) for a complete travel kit. The case is instantly recognizable as a TUMI accessory and features its iconic 19-degree stripe. The case and lining are made from recycled materials, highlighting TUMI and Razer’s commitment to sustainability. It also has a USB-C port to power devices while traveling.
Only 1,337 units of each item from this limited set will be released worldwide. “1337,” or “LEET,” short for “Elite,” was chosen because gaming and esports enthusiasts use the term to refer to the best gamers.
The two brands not only collaborated on the collection, but also collaborated on a pioneering and futuristic campaign concept. The action-packed video has been set in the Metaverse and pays tribute to the players’ determination to lead their team to victory with the “Carry Hard” tagline.
“We have taken the esports category to the next level with the Razer partnership. We want to create new and exciting products that resonate with the excitement and passion in their gaming community,” said Victor Sanz, TUMI Creative Director. how we make our products, and how we listen to our customers’ needs to ensure they get the best to help them achieve their goals.”
“We are very excited to be partnering with TUMI to bring this exclusive collection to our gaming community,” said Addie Tan, Razer Associate Director of Business Development. “We know our fans lead active lifestyles and sometimes need to carry valuable computer setups with them on the go. That’s why we wanted to provide them with quality travel gear and give them versatility and functionality so that they too can be successful on the go.”
Tommy | The Razer Limited Edition will be available at select TUMI stores worldwide, TUMI.com, Razer.com, select Razer China stores, and select retailers including TMall and JD (China).
Tommy | Razer International 4 wheel-on (expandable): €765
Tommy | Razer Finch Backpack – for 15″ laptop: €575
Tommy | Razer Bozeman Sling Backpack: €365
Tommy | Razer laptop sleeve – for 15″ laptop: 175€