Who else can see this?
Flow scene after the corona boom
It was.Several heads of the entertainment industry meet on Monday on the Cote d’Azur. At the world’s largest television fair “MIP TV” in Cannes, there is a great desire to watch attractive films and series. Lucy Smith, head of “MIP TV” explains in an interview with the German news agency (dpa). Because only if the show remains attractive will Netflix and its competitors retain their paying customers. Maintaining subscribers and increasing growth rates is a huge challenge. “But they seem to be approaching the limit,” Smith said.
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Read more after the announcement
Corona’s closure of 2020 brought record numbers. According to Netflix, it has managed to gain 37 million new subscribers, and according to its balance sheet, the newcomer Disney + has reached 100 million new customers in just 16 months. But this appears to be the height of the live-streaming boom.
Nine percent reduction in video-on-demand consumption
For example, the current NPAW Video Broadcasting Industry Report shows that video-on-demand consumption of surveyed broadcast providers declined an average of nine percent in 2021 compared to the previous year. Consulting firm Deloitte published its forecast for 2022 in December: More than 150 million people worldwide will cancel their paid subscription — a global disruption rate of 30 percent.
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Read more after the announcement
Reasons: More and more service providers are entering the market and trying to steal the public from each other. Even with a large number of consumers, high investments in expensive products are still not feasible. Netflix, for example, will soon release its most expensive movie to date: The Gray Man’s killer story with Ryan Gosling and Chris Evans cost $200 million. It is expected that with such fierce competition, suppliers will be left behind. Especially since the mass production of high-quality productions begs the question: who has time to watch all this anyway?
How many talents are still available in the market?
Nico Hoffmann commented on the situation, “How much investment can live broadcasters take to finance an expensive production?” From the point of view of the head of Ufa (“Our Mothers Our Fathers”), it also depends on the source of the funds: “On Amazon, the sources are different from Netflix or Disney +.”
The question arises not only in his considerations: how much talent is still available in the market to continue to achieve content? In any case, Hoffmann, who produces for all streaming services, will be visiting Cannes to launch more programs that he would like to successfully market to the global market.
Read more after the announcement
Read more after the announcement
MIB TV in southern France, which begins on Monday, is showing what will soon flash across screens in millions of living rooms. After a two-year hiatus with Corona, it is expected that more than 5,000 managers from broadcasters, production companies, program distributors, Internet platforms and media groups from all over the world will be present in Cote d’Azur.
RND / dpa