Fair Trade Coffee: What You Should Know and Think

Manufacturing under fair conditions
Fair Trade Coffee: What Consumers Should Know About It

It is important to many consumers that coffee contains the Fair Trade seal and that you know it was produced under good conditions

© PR / Roastclub

Those who buy coffee look not only at taste – factors related to cultivation and the like now play an important role as well. The Fair Trade seal on coffee indicates fair conditions during production. What you should know and think about.

Rarely does anyone who loves to drink coffee blindly reach the shelf and get the next best coffee bean or any coffee powder. In addition to the preferred taste, there are other factors that must be true, for example that coffee is a fair trade. Because good conditions during cultivation and production become more important to many. But when exactly is coffee “fair trade”? What should I look for when buying—and what’s the difference between coffees that don’t have the Fair Trade seal?

When is fair trade coffee?

Lennart Altscher is the founder of Roastclub, a provider that brings together many coffee manufacturers and sells their products. “Fair Trade coffees are often found on supermarket shelves or in international or organic stores,” he says. “As a buyer, you can be sure that the product has been traded fairly in accordance with fair trade standards. Among other things, green coffee producers receive a guaranteed minimum price regardless of the global market price and are paid social insurance premiums for each pound of green coffee sold. Arabica, which is invested in projects to increase productivity or quality.”

Karina Schneider, Tchibo Coffee spokeswoman, adds on the topic of Fair Trade: “We use what we learn on-site. To start joint ventures and activities with Fairtrade and thereby support farmers in better cultivation and management. Behind all Fair Trade products are the people and their stories: through the Fair Trade icon Customers can embark on a virtual journey – from supermarket shelves to producers in developing countries.” So, for example All types of Tchibo Barista coffee Fair Trade Certification. This became more important. You are also especially sustainable if you have coffee at home in one fully automatic Prepared with little waste.

What else to consider when buying fair trade coffee?

Altcher believes that the fair trade approach is generally very positive. But he also says, “Fair Trade coffee doesn’t necessarily have a high quality of taste. If you want to get your money’s worth in terms of taste and don’t want to ignore the social aspect, you’ll usually find it in Small regional coffee roasters his luck. “With so-called ‘specialty coffee’, which is of better quality than regular coffee from the supermarket, communication between roasters and coffee producers is particularly transparent and direct. Prices are higher, but quality is better. .

Alcher continues, “Specialty coffee from local roasters rarely bears the Fair Trade seal, but that doesn’t mean they don’t meet Fair Trade standards: on the one hand, roasters pay for their green coffee according to the quality which is a much higher purchase price compared to the lowest price in the trade.” fair.” On the other hand, they often maintain direct relationships with coffee producers and convince themselves of the on-site conditions in the coffee-growing countries. This trading model is referred to as ‘direct trading’. Thus, the topic of fair trade coffee is more complex than initially assumed, according to the expert.

Learn more about Fair Trade coffee

In general, it is becoming increasingly important for retailers to ensure transparency and make clear the conditions in which the coffee being served has been produced. The numbers in this Tchibo Coffee report also show:

  • It says the proportion of coffee growers with fair trade shares increased 15 percent from 2012 to 2018.
  • Premiums for fair trade coffee for farmers increased 65 percent from 2015 to 2018.
  • Sales of Fair Trade coffee have also increased significantly: by 182 percent from 2012 to 2019.

Sources used:Coffee report from Tchibo / Roastclub

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